According to Ian Mitchell King, the first step in the three stages of crisis management is to assess the situation. During this phase, you will answer questions from the media and write messages for affected stakeholders. This talk could go on for a few weeks or months. For the next steps, it will be important to keep an eye on the situation and how things are going. The steps below are what your team should do to get ready for these stages. Knowing the three steps of crisis management will help you get ready for a crisis and deal with it well.
During this phase, planning and getting ready are very important. This phase makes it easier and faster for the crisis management team to decide what to do. Read Barton's Crisis in Organizations II and Coombs' Code Red in the Boardroom to learn more about these stages. These books explain how these phases work and give an overview of them. Once you know the three steps of crisis management, you should make a plan for how to handle a crisis.
Ian Mitchell King described that, in the post-crisis phase, the organization gets back to business as usual and starts fixing its reputation. Crisis managers may promise more information during the crisis phase, but they must follow through on these promises. The organization must give updates on its efforts to recover, make things right, and look into what happened. These updates should be the same every time and be short. If they don't, the organization could lose its good name or its ability to make money.
The first stage of a crisis is the pre-crisis stage. At this point, the company is figuring out how bad the crisis is and what the best next step is. At this point, it's important to think about what the crisis means. Not making enough plans will not only make things worse, but it can also make it hard to make good decisions. So, make sure your business is ready before something goes wrong. This will help you deal with the situation and know what to do.
In Ian Mitchell King’s opinion, talking to the people who matter. During this phase, stakeholders are given a lot of information. When a crisis happens, it's important to make sure that everyone is informed and knows where the company stands. The communication plan will help make sure that the message is clear and correct and that it gets to everyone who needs to hear it. So that the company can fix the problem, it's important that the public knows what's going on. If you don't talk to your stakeholders well, they might feel misinformed and not know what's really going on.
The process should go on after a crisis. Its goal is to do as little damage as possible and come out stronger. Crisis management is done in three steps: prevention, response, and after the crisis. During the pre-crisis stage, you should figure out what could cause a crisis. For instance, if there is a crisis, the team should be ready. In the phase after the crisis, the team should focus on following up on information and doing what they said they would do.
In the second step, the organization must make sure that only people who are allowed to speak for the company do so. This is especially true when there is a big problem. Your crisis communication team should have backup spokespersons who have been pre-screened and trained. The team should get the spokespersons ready to talk to the media. They shouldn't be afraid to talk to the press. In a crisis, one person can't speak for the whole organization. That's why it takes a team to make sure the person who will speak for the organization in a crisis is well-prepared.
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